Overview
Pantry108, a startup based in Toronto specializing in freeze-dried snacks, is planning to release a new line of freeze-dried fruit snacks and launch a new online website. The goal of this project is to create branding that aligns with the company’s mission and to sell their products through an online platform. I am in charge of from branding and package design to website design, using WordPress. All the work was done in person with the client as a freelance designer after pandemic.
My role: Sole Product designer (freelancer designer)
Used tool: Photoshop, Illustrator, Figma, Canon Camera, WordPress, Google analytics
01 Define
Research
For the startup business, competitive analysis is crucial for understanding industry trends and identifying required needs, such as featured products. I researched over ten companies and narrowed it down to four that we can use as references to gain valuable insights. It turns out there are more customer-friendly features, like food recipes using their products and blog content. However, our client currently doesn’t have enough content to create those pages, so we decided to start with a simple website first.
For product launches, it is crucial to conduct thorough competitive analysis and market research to understand exactly where to begin.
I conducted an online survey and in-person interviews through a social community group and a volunteer group. I received a total of 18 responses and conducted interviews with 3 participants, gaining meaningful insights. The results show that over 50% of participants have eaten a freeze-dried fruit snack from a grocery store, but over 53% are unaware of how freeze-dried snacks differ from others. Additionally, more than 50% indicated they might purchase a packaged product. These results have been incorporated into the wireframe design and its iterations.
02 Ideate
Wireframe
03 Branding
Branding & Style Guide
Based on the brand mission, I chose a color theme and ensured that the color contrast meets web accessibility standards. Pantry108’s brand needs to convey freshness and a neat style.
04 Final design
